Expectation – n. – a belief that someone will or should achieve something.
The topic of expectations doesn’t just apply to project deliverables, it applies to the client-agency relationship as well. When we talk broadly about client expectations here, we mean the set of beliefs concerning your relationship with us and what should happen in that relationship. These can be a different kind of difficult to define, but relational expectations are just as important to define as project expectations. After all, if we’re not able to work well together, it’s going to be difficult to get any work done at all!
Let’s get on the same page with those expectations from the get-go, shall we?
Here are five things we expect from our clients in relationships:
- Healthy Involvement – We know from experience that collaboration can create some awesome products. Because we’re focused on creating a product for you and your business, we definitely want your input! In fact, we’ve structured our design process to make it as easy as possible for you to provide feedback. Because of this, we expect each of our clients to set aside time to review our work, make suggestions for improvements, and brainstorm with us. You know your business best – why wouldn’t we want to hear from you?
- Trust – This is where the “healthy” modifier for expectation #1 comes in. As much as we definitely love and expect your input, there will be times during a project when we need to put our heads down and dig into designs, development, or a solution. During these times, we expect our clients to trust that we’re doing excellent work toward a great product. After all, this is our area of expertise!
- Flexibility – Just like any other big endeavor or undertaking, your project will include some unexpected turns. Sometimes, these turns will be fantastic. Other times, they may be less than ideal. Regardless, we expect our clients to demonstrate reasonable flexibility – a willingness to change or modify original plans, within established project boundaries, to yield the best final product possible.
- Respect – Great boundaries can make for healthy relationships. For this reason, we have normal contact hours and designated workflows. While we’re flexible with these (we’re a team of remote workers after all), we do expect our clients to respect our contact methods and tools, just as we respect our clients’ working hours and availability.
- Open Communication – If you’re excited, frustrated, concerned, or found a new thing that could be the answer we’re looking for, we want to know. Not only that, your communication with us has a huge impact on project success. We expect our clients to let us know where they are with the project, just as we let them know where we are. Until mind reading over the internet is developed, this is our best way to know what you’re thinking. As is often quoted, “The single biggest problem in communication is the illusion that is has taken place” (George Bernard Shaw).
Interested in learning more about our redesign partnerships? Curious to see if we can meet your expectations?
Reach out directly and say hello! We’d love to hear from you.