Positioning on the cutting edge

Client: Art Processors

Services: Development, Strategic Design

Background

Art Processors is an Australian-based company with a powerful mix of creative thinkers and mastermind strategists. At their core, they’re an experiential design consultancy. They specialize in creating rich, immersive visitor experiences for museums, such as MONA and the Australian War Memorial.

After publicized success working with multiple partners in Australia, Art Processors set their sights on additional opportunities in North America.

To address this new market, as well as fuel success in Australia, the marketing team wanted to refine their message and presentation. They’re an incredible company doing imaginative things and needed an improved way to communicate their scope, expertise, and creative insights to their target market.

A bold vision for a new site

To kick things off, Range sat down with Art Processor’s marketing team for an in-person Discovery session. After asking many questions about the business, strategy, vision, and brand, our team realized they needed a new site that would:

  • Communicate who Art Processors is and what they do in a clear, compelling way
  • Maintain a beautiful presentation of their jaw-dropping work
  • Position Art Processors as a notable industry leader

To effectively do these things, Range needed to hone in on three components: copy, design, and site architecture.

Refined core message

From our in-depth Discovery session, we knew the target audience for the site is short on time and attention. This meant the copy had to be clear, concise, and engaging. Visitors needed to be able to quickly grasp the Art Processor’s brand and work, without much digging.

To craft messaging that would stop folks in their tracks, we partnered with an incredibly talented copywriter, Jordan Sowards. Jordan dove right into the heart of Art Processor’s brand and messaging, refining their pitch and positioning in the process.

 

He delivered on-brand copy that speaks directly to Art Processor’s target audience.

Visual intrigue

Art Processors is on the cutting edge of their industry. They’re breaking the mold, asking new questions, and crafting work that’s so revolutionary it’s hard to define. In design, we needed visuals that reflect this mastery.

Once we nailed down wireframes, our Creative Director, Sara Cannon, worked with an existing color scheme to create beautiful layouts that were both strategic and showstopping.

She used subtle gradients, dark settings, and playful overlays to spark intrigue and hook viewers.

One of our favorite visual elements wound up being a gif produced by Stamen, a data visualization and map design studio. It shows off how Art Processors implemented technology to provide location-based content for one of their clients.

Sleek site architecture

On the frontend, the site needed to be easy to navigate for the busy target audience. If visitors had to dig for information, they weren’t going to see it. We created a bold, but slim, main navigation with exactly the information partners would need to know:

Throughout the site, we surfaced the most important information and prompts in embedded CTAs. And custom fields in the admin mean that nearly all text on the site is editable.

On the backend, we created custom post types like case studies, team, and press. These allow site admins to easily update, swap, and add new content as their business and target audience grows. Other parts of the site, such as the blog CTAs, automatically surface information, so admins spend a very little time on maintenance and upkeep.

Keep an eye out for this extraordinary company

The result is a site that Art Processors is proud to share. It’s a tool that clarifies who this extraordinary company is and positions them exactly where they belong—at the forefront of their cutting edge industry.